When I started working closely with these artisans, It brought me immense joy and satisfaction, but it also brought to my attention the challenges they face. Fast fashion, machine weaving, competition from cheaper alternatives, Political instability in the region, Lack of innovation, and unfair wages for these artisans make it difficult for them to barely support their families and households. The centuries-old technique and knowledge of shawl making have been passed down within the families of these artisans from generation to generation. In the past, these Kashmiri Artisans held the exclusive designation of fashion designers for the royal families. It has become my personal goal to ensure that these artisans receive the recognition they deserve. I want to give them a platform to not only showcase their talent to the world and tell their story through the beauty of their creations but also uplift them directly working with them without involving middlemen or traders. These traders often take a large share of the profits, leaving little for the artisans themselves. Additionally, I would like to add value by educating them on innovation, Pattern, Color scheming, and Technology.