We are located in the picturesque Kashmir Valley, famous for its breathtaking natural beauty and intricate weaving traditions. Our shawls are crafted using only the finest quality materials, including soft and luxurious Pashmina wool, renowned for its warmth and durability. Each shawl is meticulously woven by our skilled artisans, using traditional techniques honed over centuries, resulting in intricate patterns and designs inspired by the Kashmir’s natural beauty and rich cultural heritage.
We are obsessed with conserving traditional skills that inflict minimal harm to the environment. Our dream is to empower local artisans and weavers in the Kashmiri shawl industry, providing them with a livelihood to support their families. Through our initiative, we aim to uplift the lives of these craftsmen and give them the recognition they deserve. They are the backbone of this timeless art form and have been trained in shawl-making by their ancestors. We believe that preserving traditional Kashmiri arts can maintain the legacy of the people of Kashmir as contributors to the artistic and cultural depth of the world.
We are dedicated to preserving the legacy of timeless Kashmiri art. Our commitment to this Cause involves reviving this art form and promoting it globally. We strive to make a difference in the lives of artisans and weavers in the Kashmir by providing essential livelihoods for their families.
To revive this art, we blend traditional delicate techniques with modern designs and colors. Although traditional designs and techniques are still popular, we understand the increasing importance of innovation and design in the industry. Our innovative approach will enable us to cater to modern demands and market appetite, while also preserving the centuries old techniques and ensuring its continued thriving.
